Google Reader gets it right
Sunday, October 8th, 2006Google Reader relaunched a few weeks ago, and for the first time since my initial foray into blogging with Radio Userland in 2003, I’m actually enjoying using an RSS reader.
Why? River of news. Most feed readers inexplicably model the email workflow, presenting feeds like folders and feed items like messages. Given the state of most peoples’ inboxes, why on earth would you model email when you’re writing one of these things?
Google Reader does river of news right. Simply click on “All items” and scroll through the items with the mouse wheel, clicking on the interesting stories (or reading them inline when the feed is full text). Google Reader takes care of marking the items read as they scroll past. Automatically.
The praise doesn’t stop there. There are handy keyboard shortcuts (”n” for next item, “r” to refresh, etc.). Performance is excellent, as feed items are loaded on demand using AJAXy techniques. The look and feel is clean and simple, reminiscent of Gmail, down to easy to read timestamps like “9:53 AM (7 minutes ago)”; and, also like Gmail, there’s a mobile version.
Intriguingly, you can sort by “auto” in addition to by newest, which presumably applies some sort of relevance algorithm to the feed items. However, it isn’t clear how it determines relevance (does it track my clicks as I scroll through the feeds, examine my broader search history, what?).
Google Reader is a good platform citizen too. There’s a gadget you can add to your personalized Google home page, and gadgets, in case you missed it, are becoming full fledged web components as of last week. Oh, there’s an API too.
Finally, in concert with Mozilla Firefox 2, subscribing to feeds finally no longer involves configuring a bookmarklet or, worse, the complex gymnastics of right click/copy link location/go to the appropriate URL/paste/subscribe. With Firefox 2, you can configure the feed subscriber to use Google Reader. As a result, you can now click on the feed icon in the address bar to subscribe to the site’s feed. In most cases, you can even click on a link to an RSS/Atom feed, for those sites that don’t have autodiscovery configured properly. My only complaint here is that it doesn’t remember that I want to subscribe in Google Reader; rather, it asks whether I want to “Add to Google Homepage” or “Add to Google Reader” every time. Ideally, it would show me a preview of the feed instead. I’ve seen Google Reader do that before, so perhaps it’s just a matter of configuring it to go to a different URL, though I’m not sure how to do that.
So, what’s not to like here? As with most Google products, it’s not particularly well integrated with the Google platform. Indeed, in that particular post, I complained that there were three different ways of creating a bookmark in the Google platform. Well, there now appear to be four. If all of these mechanisms were integrated, that would be enormously powerful. See something interesting in the Google Reader? Click on the star and, optionally, add tags. See something interesting on the search results page? Ditto. See something interesting on a random webpage? Pull down a menu on the Google Toolbar and do the same thing that way. Want to add free form notes to any of the above bookmarks? Pop into Google Notebook. Naturally, all of these actions should result in the bookmarks/tags/notes/etc. being added to a single stream that can be shared with other users, with all of the resulting social network functionality. Etc. etc. etc.
Sigh. I guess I have to be patient a little bit longer. Fortunately, Google sees the problem and is finally doing something about it.



